Sport podcast advertising

“Bridging the gap between technology and marketing is something that many businesses are still navigating. However, the utilisation of Veritonic’s technology by SSPN clearly showed us that they understand the importance of using technology in the advertising space. Daily reporting and analytical data are integral for any brand to continue to grow and develop. SSPN’s reporting and responsiveness allowed us to monitor, track, and optimise our podcast advertising, helping us diversify and expand the audience base of My Diesel Claim while maintaining a low CPA. We chose to run podcast advertising with SSPN in November 2022 to compliment My Diesel Claim’s World Wup campaign across TV, radio, and digital media. Our initial campaign was so successful that we now use podcast advertising as one of our default marketing channels.”