About Sport Social

Sport Social is a sport content service like no other.

We put audio first, providing high-quality, human-voiced updates on a variety of sports and competitions via podcast, web and voice-first devices.

Sports fans are no longer willing to wait for content and with Sport Social you can access the latest news on your team, whoever you support anytime and anywhere – just by asking.

Sport is nothing without emotion. By harnessing the power of audio in communicating that emotion we are putting the passion, energy and the universal triumph and pain of following your team back into online and on-demand sports coverage.

Sport Social team

Our Story

Sport Social launched in late 2018 as part of CommunicorpUK’s radio brand XS Manchester creating compelling, complimentary on-demand audio to support the “The Manchester Football Social”, a daily football phone-in show focused on fans of Manchester City and Manchester United.

We soon saw the massive appetite and opportunity around on-demand sports audio and in 2019 began to offer coverage for the whole of the English Premier League, providing daily news updates for each of the EPL’s 20 teams (first via Amazon Alexa’s “Flash Briefings” and then via our own bespoke Amazon Alexa Skill).

Sport Social Voice App

The Sport Social Voice App was groundbreaking – the very first time that Premier League fans around the world could access daily, human-voiced updates via their Smart Speaker devices about their favourite club. Sport Social has now made this content widely available on many VoiceFirst platforms and Smart Speaker devices, including Google Assistant and Amazon Alexa.

Football Social Daily Podcast

In late 2019 Sport Social also launched its own Premier League focused Podcast “Football Social Daily”, the only Premier League focused podcast that updates listeners everyday with the latest news, gossip and opinion from the English top flight. 

Football Social Daily (link to relevant webpage) is a podcast that revels in being a fan – working with a brilliant team of Journalists, YouTubers, Podcasters and fans to create friendly, conversational and informed football podcasts. In its first season of broadcast Football Social Daily attracted over 1 million listeners and continues to grow its fanbase in the UK, US and right across the globe.

Sport Social continues to explore how the future of audio will shape sports broadcasting and is always looking to expand its coverage to other leagues, competitions and sports – watch this space.


Sport Social is part of Voiceworks.ai – voice & audio agency. Voiceworks cover all aspects of audio from concept and ideology to production and execution. As part of this relationship, our team of sports journalists, producers and audio experts help some of the worlds biggest sporting brands in establishing their audio presence online and engaging their global audiences through audio and voice technology.

Voiceworks logo

If you want to talk about giving your sport or club a voice then get in touch with the team here (contact@voiceworks.ai)