Sport podcast advertising

Place your brand in the ears of sports fans.
Reach wildly passionate fans through our sport podcast advertising services on Europe's largest sport podcast network.

HOME TO OVER 500 PODCASTS

Our sport podcasts cover a wide range of sport from football, rugby, tennis, motorsport to ice hockey and NFL giving brands the ability to target niche audiences or a broader sport-passionate fan base.

10M MONTHLY PODCAST DOWNLOADS

Sport Social Podcast Network delivers scale and reach for advertisers within a contextually targeted environment.

COMPETITIVE PODCAST ADVERTISING CPM

Resonate with a highly targeted affluent audience of sport fans. Our specially curated packages are designed to amplify brand's visibility and impact with podcast advertising.

Our listener demographics and geographic profiles

Sport Social gender demographics
Sport Social Age demographics
Pie Chart

Source: Sport Social Podcast Network // MindField Research Survey 2024

At Sport Social Podcast Network, our listeners are more than just sports fans – they’re engaged, dynamic individuals with diverse lifestyles.

To help you understand the unique value of our audience, we partnered with Mind Field Research for an in-depth study. 

95%

Of listeners have taken action as a result of podcast advertising.
Attest

#1

Podcast advertising ranked most effective digital media channel.
Kantar

60%

Podcast Advertising has a higher ROI than any other channel.
Annalect

Sport Podcast Advertising

We collaborate closely with our podcast partners and build bespoke podcast advertising campaigns to suit any budget.

PODCAST ADVERTISING

We deliver the right message to the right audience to make sure you get the most value from your budget.

360 INTEGRATED PARTNERSHIPS

Tap into the trusted communities our podcasters create. Beyond the podcast into social platforms and experiential activations - delivering at scale and amplified across multiple channels.

BRANDED CONTENT

Integrated content within a podcast for maximum impact and a direct connection with the audiences' favourite personalities.

CREATIVE

Our team of creative experts can help craft the perfect advert to help promote your brand or product.

DYNAMIC AD INSERTION

Manual vetting of all 3rd parties to ensure content is appropriate to advertisers.

TARGETING

We connect advertisers to a highly targeted, passionate audience.

BRAND SAFETY

Digital audio ad sales and insertion that can target specific audience demographics and locations.

IAB CERTIFIED

Target and reach the audiences most likely to engage with your brand.

CONNECT YOUR BRAND WITH EUROPE'S BIGGEST DEDICATED SPORT PODCAST NETWORK, GET IN TOUCH.

TOP SPORTING VERTICALS

Run podcast advertising campaign across the Sport Social Podcast Network or focus on passionate sport fans via our sporting verticals

Football

gaming

f1 & motorsport

cricket

rugby

tennis

cycling

fight sports

OUR GLOBAL NETWORK IS GROWING...

Reach the most passionate sports fans worldwide.

We are the trusted partner of Official Sport Right Holders. We engage global fanbase on a deeper, more intimate level. We use audio content to grow their reach in front of key audiences and generate new revenue streams.

10M

Average Monthly Downloads

over 500

Sport Podcasts

3M

Unique Listeners

Podcast Advertising Tracking, Attribution and Results

We have partnered with Veritonic and podscribe to offer comprehensive tracking & attribution services using IP address matching. 

Find out how we can help measure your podcast advertising campaign performance and ROI through affordable tracking and attribution.

Case Studies

“Bridging the gap between technology and marketing is something that many businesses are still navigating. However, the utilisation of Veritonic’s technology by SSPN clearly showed us that they understand the importance of using technology in the advertising space. Daily reporting and analytical data are integral for any brand to continue to grow and develop. SSPN’s reporting and responsiveness allowed us to monitor, track, and optimise our podcast advertising, helping us diversify and expand the audience base of My Diesel Claim while maintaining a low CPA. We chose to run podcast advertising with SSPN in November 2022 to compliment My Diesel Claim’s World Wup campaign across TV, radio, and digital media. Our initial campaign was so successful that we now use podcast advertising as one of our default marketing channels.”
Rich Hill
Chief Technology and Marketing Officer at Pogust Goodhead

DOWNLOAD OUR PODCAST ADVERTISING INSIGHTS

Discover why sport podcast advertising is a GAME CHANGER for brands during major events. Our comprehensive white paper demonstrates why incorporating podcast advertising into your marketing strategy can be a game-changer for brands and advertisers during major sporting events.

New Frontier to sport event podcast advertising

Ready to get started?

Get in touch with us today