Sport Rights Holders

We are the trusted audio partner of Sport Rights Holders, Personalities, Athletes and Brands in the UK and beyond. Reach new and existing fans on a deeper level than ever before.

sport podcast market

£4.06 BN

Forecast sales value of global sports podcast market by 2026.
IMARC Podcasting Markets

58 %

Sports Audio Listeners consume sports audio to be a community of fans.
Edison Research, 2024

6+ HOURS

Sports fans consume 6 hours of audio a week… 2 more than the avg person.
Edison Research

Why have an audio strategy?

Increase audiences
Harness the power of fandom via a new media channel.
Increase revenue
Create pioneering content that excites and engages fans and partners.
Relevance
Your fans are spending time listening to audio content – give them the content they crave.
Deepen engagement
Audio is your opportunity to reach new and existing fans on a deeper level.
Brand experiences
Establish presence on voice, podcasting and social channels.
Sponsor relationships
Proven increase on sponsor impact and engagement.

Sport Social Podcast Network deliver a complete audio solution – developing audio strategy, providing audio technology, creating the content and assisting with commercial partner integration.

How We Collaborate With Rights Holders

The Sport Social Podcast Network delivers what other networks don’t - a truly bespoke service for Sport Rights Holders who want to develop their position in the world of audio.
There’s no better team globally when it comes to giving Rights Holders the value they deserve from podcast and sport audio.

Monetisation

Using the latest commercial technology and dynamically inserted advertising, we connect your audience with brands they'll love.

hosting

Including landing page and embedded audio player.

production

Access to a wealth of advice from audio experts and recording studios across the UK.

joint venture

We have a dedicated sales team connected to brands in all sectors right across the UK, USA and Australia.

The trusted partner of official rights holders

We work with sport rights holders to engage a global fanbase on a deeper, more intimate level. We use audio content to grow their reach in front of key audiences and generate new revenue streams.

Inside Track Podcast official world athletics podcast

We believe we’re the best at what we do… but don’t just take our word for it

Inside Track Host & Olympic Gold Medallist
Inside Track Host & Olympic Gold MedallistGreg Rutherford, Host
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Working with the Sport Social team on Inside Track was great. The team are friendly, professional and inspired confidence in the whole production. They’re editorial guidance through the creation of the podcast was invaluable and they clearly know how to make great content that sports fans want to hear!
Wolverhampton Wanderers F.C.
Wolverhampton Wanderers F.C.Max Fitzgerald, Communications Director
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When we began speaking to Sport Social there was an immediate synergy, and it was clear that they 'got' us and offered the necessary skills to help us develop our audio content production and strategy. We worked on a partnership that brought together the best skills from both parties and improved the level and quantity of the club's audio offering, whilst also helping us find a commercial return for the first time, through advertising revenue.
World Athletics
World AthleticsTerri Lynam - Creative and Spectator Experience Director 
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I already knew utilising audio as part of an inclusive spectator experience strategy is a great way to engage a different audience and was determined to work with Sport Social in my capacity as Creative Director for WGC. The Sport Social team have been fabulous to work with always positive and eager to deliver.
ParalympicsGB​
ParalympicsGB​Paul Cox,​ Head of Communications
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Paralympians have a unique power to challenge perceptions and break down barriers for all disabled people. The ParalympicsGB Podcast gives rare insight into what it takes to represent your country on the world stage.
WFFA​
WFFA​Dan Wood​, Head of Partnerships
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Partnering up with the premium expertise of Sport Social and launching our own podcast was a logical next step in our growth. We are really excited to share our amazing community and journey with the world.
Global

Listeners in every corner of the globe

expert

The trusted audio partner of athletes and official sports rights holders

connected

Our network reaches millions of sports fans every month

pioneering

We push the boundaries of podcasting

we love to talk

Get in touch today