West Ham have reportedly had a £13m bid rejected by Bournemouth striker Josh King.
The Hammers in the market to bring in a new forward in the coming days, with the EFL window remaining open until October 16.
David Moyes is likely to submit a second offer in the next 48 hours, with reports from the Daily Mail claiming Bournemouth are determined to hold out for £17m.
That could be slightly outside of West Ham’s budget, with Moyes set to test the water with a £15m compromise.
If Moyes is frustrated in the race for King, he could potentially turn his attention to another Championship star in Brentford’s Said Benrahma.