It’s safe to say the transfer window is in top gear at the minute. Clubs around the world are strengthening their squads in one of the shortest pre-season periods ever as they prepare for the new season.
And a by-product of such business in recent years is the emergence of transfer announcements. The way a club presents its new players on social media has become a massive part of a transfer, with fans eagerly awaiting the unveiling of their latest star.
Some clubs do fine jobs of it, but for every success there’s a failure, and this year has been no different. Here’s some of the best and worst on offer.
Istanbul Basaksehir – Rafael da Silva
We’ll start with one of the worst. Former Manchester United defender Rafael has recently left French side Lyon to join Turkish champions Istanbul Basaksehir, which has become something of a graveyard for former Premier League players.
Rafael’s new teammates include Demba Ba, Martin Skrtel and Nacer Chadli (who just missed out on being on the list of bad announcements himself), but his unveiling was pretty cringey.
Yes, the Turks went for the Teenage Mutant Ninja Turtles theme, making the Brazilian right-back don an eye mask for his presentation, complete with TMNT music playing over the top.
0/10 for originality lads, but a solid 7/10 for cringe factor.
Vitoria SC – Ricardo Quaresma
From one former Premier League player to another now, as Ricardo Quaresma comes in at the other end of the scale to Rafael.
Many will have forgotten the Portugal winger was once on Chelsea’s books, but no one should forget the video Vitoria pulled out of the bag to welcome the 36-year-old to the club.
If you know anything about Quaresma, you’ll know he has quite a high opinion of himself, and the Liga NOS side tapped right into that with this epic video, featuring horses, butlers and even a castle.
It’s Quaresma in video form!
Inter Milan – Aleksandar Kolarov
Sticking with the former PL theme, we head to Italy and former Manchester City left-back Kolarov.
The Serbian is no stranger to a brilliant transfer announcement, having been part of AS Roma’s effort just a year ago.
Inter have matched that success with this effort though, which is the first time I’ve ever seen physics and football go hand-in-hand.
Turns out it works, who’d have thought?
West Ham United – Jarrod Bowen
In case you’ve been living under a rock, you’ll know things at West Ham United aren’t so good right now.
They’ve been starved of any success in the transfer market, the only signing they’ve made is making the loan of Tomas Soucek permanent, and the fans are calling for the heads of their board again.
Grady Diangana’s sale brought a public outburst from captain Mark Noble, and Declan Rice could still be on his way to Chelsea, if reports are accurate.
It’s fair enough that the Hammers’ social media team were probably looking at ways of giving their fans some good news, but they got it spectacularly wrong with their idea of a video announcing…Jarrod Bowen’s number change.
The former Hull winger moving from number 17 to number 20 is literally not news. Even the most die hard West Ham fan (that’s Danny Dyer, Ray Winstone or Triple H by the way) didn’t lose any sleep over Bowen wearing the number 17, so him moving up three numbers didn’t exactly warrant a video.
But the media team did it anyway, and it was seen for what it was – irrelevant.
Tottenham Hotspur – Matt Doherty
One of the earlier deals this summer was when Wolves wing-back Matt Doherty moved from Molineux to North London and signed for Spurs.
However, maybe he’d have preferred to sign for Arsenal, given his childhood allegiances?
Footballers old tweets coming back to haunt them is a toxic trend these days, with many being fined or banned for things they’ve said on the platform in years gone by.
This one wouldn’t have gone that far, but would have been embarrassing if Spurs hadn’t became aware of Doherty’s tweets before they became a problem, with him confessing his love for Arsenal back in 2012.
As spinning a negative into a positive goes, this is how you do it.
Southampton – Stuart Taylor
OK, this one wasn’t this summer, but it’s simply too good to be left out. If you haven’t seen it already, you’re in for a treat. Maybe West Ham can take some tips…
Stuart Taylor was Southampton’s third-choice goalkeeper, barely playing a game for the Saints, and was set to let his contract expire and move into the coaching team at St Mary’s.
But, he decided to stay on the playing staff for another year, and the Saints’ social media team spotted an opportunity for a simply perfect video. The part where it pans to him holding a cup of tea in his garden could win awards. 35 thousand retweets for a contract extension is insane, and every single one of them is deserved.