Matt Jarvis talks with the Football Social Daily Podcast on the impact of Sporting Director Stuart Webber at Norwich

Matt Jarvis playing for Norwich City where he spent three years with the Canaries after joining from West Ham. Image: Press Association

After joining the Canaries on an initial loan deal from West Ham in 2016 and extending his stay until 2019, Matt Jarvis’ time with Norwich coincided with the appointment of current-Sporting Director Stuart Webber who joined in 2017 from Huddersfield Town.

The incoming director’s first port of call was appointing former Borussia Dortmund reserve-team coach Daniel Farke.

Since then, Norwich City have enjoyed two promotions in four years with Farke in charge and Webber at the helm. Former player Matt Jarvis laid praise on the way his former club has behaved since their relegation in the 2019/2020 season.

“Last time [they were promoted] they didn’t really give it a go and their budget was tiny, but it gave massive experience to the younger players who were playing in the Championship that got promoted” said Matt Jarvis to our Sport Social – The Dugout Podcast.

After bouncing back from the Championship in May, Jarvis gave insight into Webber as a Sporting Director and as a man who he worked with during his spell at Norwich.

Norwich City manager Daniel Farke and Sporting Director Stuart Webber after their promotion to the Premier League.
Norwich Sporting Director Stuart Webber with boss Daniel Farke following their promotion to the Premier League. Image: Press Association

“They’ve recruited really well this year, Stuart Webber has done a fantastic job. He’s very honest even when I was there he’d be very honest and say ‘you’re not number eleven this year” Jarvis stated.

“If you’re not playing you want the manager to tell you why you’re not playing. Stuart Webber is honest with everyone and tells players when they’re signing or when they’re leaving” was Jarvis’ response as to whether he respected Webber’s blunt honesty.

“It wasn’t always eye-to-eye [With Stuart Webber]. He’s a bit like Mick McCarthy – he’s just honest. That’s all you want as players.”

Matt Jarvis speaking to Football Social Daily – The Dugout Podcast

Honesty can be a tough pill to swallow for some and in Jarvis’ eyes, he welcomed this approach from Webber. The Norwich director’s way of working is proving to be effective following Norwich’s promotions and current Premier League status, though the Canaries currently sit bottom of the Premier League after game week four.

“He’s a businessman but he’s very good at his job and I do respect him for being this type of person” said Jarvis, who acknowledged that Webber has a specific job and it’s a job he’s making progress in.

With Premier League survival the main aim for Norwich City this season – which the director has yet to experience during his time with the Canaries – it appears the club are in good hands regardless of the outcome.

Don’t forget – you can subscribe to our weekly Football Social Daily – The Dugout Podcast featuring former football professionals every Saturday.

ScoopDragon Football News Network

About the author

Joel Tudor

Digital Sports Journalist for Sport Social and writer of words. A feature on the Football Social Daily Podcast. Slightly biased towards Manchester United.
Follow @mrjoeltudor on Twitter

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