Brighton boss Graham Potter has backed misfiring forward Aaron Connolly to learn from his failings in front of goal.
Republic of Ireland international Connolly has registered just once all season and was guilty of a glaring miss in last weekend’s 1-1 draw with bottom club Sheffield United.
Albion are desperate for greater firepower as they bid to move away from the wrong end of the table having scored only eight times in their past 10 games.
Potter is confident, however, that the 20-year-old can overcome recent struggles.
“He’s a young player that is learning his trade in the toughest league in the world,” said Potter.
“All forwards miss chances, it’s part of the life of a striker.
Danny Welbeck and Solly March are the only Albion players to have found the net from open play in the past seven games, with Pascal Gross contributing two penalties during that period.
Brighton face West Ham at 14:15 on Sunday as The Seagulls look for their first win in 5 league games.
Potter expects a tough test from David Moyes’ Hammers and, despite his side’s unconvincing form, feels his players will approach the game with confidence.
“It will be a difficult game, because David Moyes’ teams are always very well-organised and strong from set-pieces.
“They’ve got the points they have because they can mix the game up well and they’re a strong side.
“We’re looking forward to the challenge.” Said Potter ahead of the clash.