Saturday’s 1-4 defeat to Manchester United may have been disappointing for Newcastle fans, but the reaction to a charity incentive certainly wasn’t.
Last month it was announced that a handful of Premier League games will be made available to watch via pay-per-view for a fee of £14.95 – a price which many football supporters felt to be unreasonable.
That includes a host of Toon fans, who this weekend decided against paying to watch the match, instead choosing to donate 15 quid to a local food bank in the city.
The incentive has raised a phenomenal £19,000 claim the latest estimates, with donations from as far as London, Spain and the United States.
Newcastle fans are not best impressed with the Premier League right now, particularly after the non-approval of the Saudi-backed takeover of the club.
The £15 pay-per-view fee has added further disenchantment, but this weekend the supporters showed their displeasure in the classiest of ways.